Copy for warm-blooded humans
It’s a mess, alright: all that inane jargon and rehashed content littering the land, doing nobody any good. Nowadays, everyone's "endeavoring," "optimizing," and “interfacing” as if it actually means something.
Look, that’s not good copy. That’s a bunch of forgettable fudge. And it’s written by people who don't know what to say. That’s not you. Or me. So let’s do something bold and simple instead: let’s write things that warm-blooded humans adore. Let’s just leave out all the parts they don’t read. And let’s put you into a higher league.